Privacy Policy

Overview

Omniflash operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Omniflash is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified, such that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details: name, address, billing address, shipping address, phone number, and email address
• Financial information: credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details
• Account information: username, password, security questions, preferences, and settings
• Transaction information: items you view, add to cart, add to wishlist, or purchase, return, exchange, or cancel, and your past transactions
• Communications with us: information you include in communications with us, such as customer support inquiries
• Device information: your device, browser, network connection, IP address, and other unique identifiers
• Usage information: how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information
• Automatically through the Services: from your device when you use our products or services or visit our website, and through cookies and similar technologies
• From our service providers: when we engage them to enable certain technology and when they collect or process your personal information on our behalf
• From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and interests, send notifications about your account, process purchases and returns, manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience. This includes using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, including:

• Sending marketing, advertising, and promotional communications by email, SMS, or postal mail
• Showing online advertisements for our products on the Services and on other websites you visit, including based on items you previously viewed, added to your cart, or purchased
• Building custom audiences and lookalike audiences for targeted advertising on platforms such as Google Ads and Meta
• Measuring the performance of our advertising campaigns through conversion tracking and attribution data
• Personalizing your shopping experience based on browsing behavior, purchase history, and engagement patterns

We share certain personal information (such as email addresses, purchase history, and browsing behavior) with advertising partners to enable these activities. You can opt out of personalized advertising at any time through our Privacy Choices page or by adjusting cookie preferences in your browser.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend you do not share your username, password, or other access details with anyone.

Communicating with You. We use your personal information to provide you with customer support, be responsive to your requests, deliver effective services, and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping)
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements based on your online activity. You can exercise your rights to opt out of those uses through the Privacy Choices link on our website.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, or through your use of social media widgets or login integrations
• With our affiliates or otherwise within our corporate group
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others

Third-Party Services We Use

We use a number of third-party services to operate the Services, process orders, communicate with customers, and run our marketing. These services may collect, process, or store personal information on our behalf.

Currently, we use or may use the following:

Platform and Payment

• Shopify: ecommerce platform and store hosting
• Shopify Payments / Stripe: payment processing

Analytics and Tag Management

• Google Analytics: website analytics
• Google Tag Manager: tag and pixel deployment

Advertising

• Google Ads (including Conversion Tracking and Remarketing): paid advertising and audience targeting
• Meta Pixel (Facebook and Instagram): paid advertising and audience targeting
• Other advertising and retargeting platforms as needed

Email and SMS Marketing

• Klaviyo: email and SMS marketing automation
• Shopify Email: transactional and promotional emails

Customer Support

• Shopify Inbox: live chat and messaging
• Quo: phone and SMS communication

Shipping and Fulfillment

• UPS: shipping carrier

This list may include additional services as our needs evolve. We will update this policy when we add or remove material services. Each third-party service handles your information in accordance with its own privacy practices, which you can review on the provider's website.

Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, tags, and similar tracking technologies on the Services. These technologies help us operate the website, understand how visitors interact with our store, deliver personalized advertising, and measure the effectiveness of our marketing.

Types of Tracking Technologies We Use

Essential Cookies. Required to operate the Services, including shopping cart functionality, checkout, account login, and security. These cannot be disabled without affecting basic site function.

Analytics Cookies. Help us understand how visitors interact with the Services so we can improve performance and user experience. Includes Google Analytics and Shopify's native analytics.

Advertising and Marketing Cookies. Used to deliver relevant advertising on our website and across other websites you visit. This includes retargeting, conversion tracking, and audience building. Includes Google Ads, Meta Pixel, and similar advertising platforms.

Functional Cookies. Remember your preferences, language settings, and other choices to provide a more personalized experience.

Managing Cookies

You can manage cookie preferences through several methods:

• Browser settings: most browsers allow you to refuse, accept, or delete cookies
• Privacy Choices: visit our Privacy Choices page to opt out of advertising cookies and data sharing for targeted advertising
• Global Privacy Control (GPC): we honor GPC signals as opt-out requests for visitors using compatible browsers
• Third-party opt-outs: visit individual provider websites (Google, Meta, etc.) to manage their specific cookies

Disabling certain cookies may affect site functionality. Essential cookies cannot be disabled without breaking checkout or account features.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of information found there.

Information you provide on public or semi-public venues, including third-party social networking platforms, may also be viewable by other users of the Services or those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not imply endorsement of the content on those platforms or their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, including whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access or Know. You may have a right to request access to personal information we hold about you.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. You can exercise your rights to opt out through the Privacy Choices link on our website.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit globalprivacycontrol.org. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Managing Communication Preferences. We may send you promotional emails and SMS messages. You can opt out at any time:

• Email: click the unsubscribe link in any marketing email
• SMS: reply STOP to any marketing text message
• Account preferences: adjust notification settings in your account if applicable

If you opt out of marketing communications, we may still send you non-promotional messages such as order confirmations, shipping notifications, account alerts, or messages related to your warranty or returns.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, visit privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, contact us at:

Omniflash (Omniflash Technologies LLC)
3425 Simpson Ferry Road, Suite 100, Camp Hill, PA 17011
support@omniflash.com
+1 717-827-9729